News Room

After a record-breaking year for M&A in 2021, optimism for another supercharged year in 2022 remains, despite growing market headwinds. Global mergers and acquisitions (M&A) hit new highs in 2021—breaking prior records by a long shot. The number of...

The Enterprise SalesTech Landscape is based on a hierarchy of seller needs. The Landscape consists of five levels: Prioritize – how to identify and spend time on the right prospects is the most fundamental to sales successEngage – how to get buyers to engage with...

By Carly Bauer, Marketing Coordinator at Heinz Marketing Think about all the times you had a really great experience as a customer- the way you felt after those experiences. Now think of those other times when your experience as a customer wasn’t the greatest,...

The idea that companies must “delight” their customers has become so entrenched that managers rarely examine it. But ask yourself this: How often does someone patronize a company specifically because of its over-the-top service? You can probably think of a few...

By Win Salyards, Marketing Coordinator at Heinz Marketing It’s easy to talk a lot about sales and marketing alignment basics, covering them multiple times over without any deep dive. So, rather than that, this will be a deep dive into lead qualification and...

Fernanda Morgado, a Senior HR Manager with more than 10 years of global people management experience, says that one of the biggest mistakes she sees is employees not dedicating enough time to the performance review process.

If you’re like a lot of other sales leaders, you might struggle to identify the selling skills to measure. There’s no shortage of activities in any sales training program – but what are the key predictors of sales performance you need to track? We’ve done...