Global M&A Industry Trends: 2022 Outlook

Global M&A Industry Trends: 2022 Outlook

by | Jun 3, 2022 | News

After a record-breaking year for M&A in 2021, optimism for another supercharged year in 2022 remains, despite growing market headwinds. Global mergers and acquisitions (M&A) hit new highs in 2021—breaking prior records by a long shot. The number of announced...
Enterprise SalesTech Landscape

Enterprise SalesTech Landscape

by | Jun 3, 2022 | News

The Enterprise SalesTech Landscape is based on a hierarchy of seller needs. The Landscape consists of five levels: Prioritize – how to identify and spend time on the right prospects is the most fundamental to sales successEngage – how to get buyers to engage with your...
The Importance of Good Customer Experience

The Importance of Good Customer Experience

by | Jun 3, 2022 | News

By Carly Bauer, Marketing Coordinator at Heinz Marketing Think about all the times you had a really great experience as a customer- the way you felt after those experiences. Now think of those other times when your experience as a customer wasn’t the greatest, in...
Stop Trying to Delight Your Customers

Stop Trying to Delight Your Customers

by | Jun 3, 2022 | News

The idea that companies must “delight” their customers has become so entrenched that managers rarely examine it. But ask yourself this: How often does someone patronize a company specifically because of its over-the-top service? You can probably think of a few...
Lead Qualification for Sales & Marketing Alignment

Lead Qualification for Sales & Marketing Alignment

by | Jun 3, 2022 | News

By Win Salyards, Marketing Coordinator at Heinz Marketing It’s easy to talk a lot about sales and marketing alignment basics, covering them multiple times over without any deep dive. So, rather than that, this will be a deep dive into lead qualification and how...